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Apologetics Press :: Reason & Revelation
January 2005 - 25[1]:8

“Over the Top”—the New A.P. Web Site Passes the 2,000,000 Page-Hit Mark!
by Bert Thompson, Ph.D.

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On November 1, 2004, we unveiled our new, completely revamped Web site ( And oh, what a stir it has created! Within just a few days, compliments began to pour into our offices from all over the world. Our “netizens” were effusive in their praise—and in their explanations of that praise. The number one compliment was, “Wow, this thing is lightning fast!” Yes, it certainly is.

The second most favorable comment was “Wow, this thing is sleek and beautiful.” Yes, it is. Numerous people who wrote to compliment us on the site used the adjectives “clean and crisp” to describe it. Again, we agree. Our goal was to use colors that were bold enough to catch a person’s attention, yet subtle enough so as not to “intrude” into the content. The dark maroon and deep blue, combined with a soft gray, seemed to us to be the perfect trio. Visitors to the site have spoken out loudly and frequently in agreement.

The Apologetics Press Web SiteThe third most oft’-received comment was that the site is “so incredibly uncluttered.” Right again. As we were gathering ideas about what we did, and did not, want to incorporate into our new site, we visited a number of other Web sites. Some were “too busy”—incorporating a dozen or more font sizes and/or styles (plus innumerable graphics). Some were “too full”—causing a visitor to have to scroll down a home page that seemed to “go on practically forever” in order to view everything that had been put there. Some, in trying to be “all things to all people,” had obviously strayed far afield from their stated purpose as they tried (to offer just one example) to provide all sorts of links to other sites, “current events” items, etc.—things that had little or nothing to do with the site’s primary content. Our feeling was that, in each instance, such sites failed to give the visitor something eye catching, eye pleasing, and “meaty.” We like meaty! And so we intentionally created a site that would be lightning fast, clean and crisp, uncluttered, eye pleasing and eye catching—and meaty!

If the statistics we’ve received as of January 1 are any indication, we apparently succeeded beyond our wildest dreams. In November alone, the site received more than 252,000 page-hits! [It was in November that National Geographic published its now-infamous 33-page-long cover story, “Was Darwin Wrong?” (answering, of course, “No!”). And it was that same month that Dr. Brad Harrub and I co-authored for our site a 55-page-long rebuttal, which was, to our knowledge, the most extensive refutation of the National Geographic article produced by any creationist group anywhere in the world.]

By the time the clock struck midnight on December 31, 2004, our Web site had accumulated over 2,000,000 page hits for the year (2,010,000+ to be exact)! Needless to say, we are as humbled by this news as we are excited. We work very hard to ensure that our site is a place where people can go for cutting-edge information that is biblically correct and scientifically accurate. If I may borrow from Radio Shack’s® advertising campaign of some time back, “You’ve got questions? We’ve got answers!” Indeed we do. But don’t take my word for it. Visit our site. When you do, I believe you’ll understand why the site generated over 2,000,000 page-hits in a single year, and more than a quarter of a million in a single month. [NOTE: My staff and I want to acknowledge the hundreds of hours that Ben Apple, a senior at Freed-Hardeman University, spent redesigning our site. Thanks, Ben. Job well done!]

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